Industry News

Apple has acquired classical music platform Primephonic


Apple has officially announced that it has acquired Primephonic, which is a classical music streaming service, to be integrated into Apple Music. Primephonic would go offline on September 7.

Primephonic is a classical music streaming platform founded in 2018 that attracts and serves classical music lovers through its extensive classical music catalog, high-quality audio, and leading search technology.

According to the published information, Primephonic will end its service on September 7. Subscribers will be refunded on a pro rata basis for the number of remaining days, along with a six-month free Apple Music redemption code that can be redeemed until November 30, 2021.

With the addition of Apple Music, subscribers will enjoy a vastly improved classical music experience, including Primephonic playlists and exclusive audio content, enhanced browsing and searching by composer and track, detailed classical Music background information, and a number of new features and benefits.

Apple Music also plans to launch a dedicated classical Music app next year to provide the popular Primephonic classic user interface, with more new features to improve the user experience.

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