In 2021,the TWS earphone market was hit by the Amazon market fluctuation,chip shortage,limited production capacity and other difficult problems.Surprisingly,the indian brand boAT bucked the trend and boosted the sales volume of the product,making it a dark horse in the earphone industry,which quickly attracted attention from many people.
In the context fo the global audio maket under the impact of convid-19,when there are losses,there are brands that swim upstream.BoAt is one of those brands that swim upstream.Since its establishment in 2013,it has become a dark horse in the headphone industry in just a few years thanks to its crazy business model.
According to the shipment ranking of TWS earphone market in second quarter 2021 in india,boAt ranks first with 37% market share,while OnePlus and Realme which have always been developing very well in the indian market,rank second and third with 12% and 10% market share respectively.
Price is a keyt factor to determine whether consumer consumption.Different from several international leading brands,the boAt takes the importance of price to consumers,especially in india’s consumer groups,is the most important economic material benefit,boAt makes it as the breakthrough,and seizes the india market of the tws earphone.
In addition to the tws earphones,boAt sells other audio products such as speaker and smartwatches.Before 2015,indians had few options among low-end brands,and before boAt came along,it was hard to find premium headphones price between RS 600 and RS2000.The afforadble boAt brand sold one speaker every 4 minutes in 2019.BoAt became the number 1 earphone brand in india.