Bluetrum was founded on December 19, 2016, and successfully listed on July 15, 2022. It is another manufacturer that mainly makes china local TWS chips and successfully landed on the Sci-tech innovation board after Actions Technology. The company's main business is the research and development, design and sales of wireless audio SoC chips. It is one of the major suppliers in the field of wireless audio SoC chips with leading scale and strong market competitiveness.
Bluetrum, which started as a white brand TWS headset chip, has sold nearly 2 billion chips since 2019. Now, its products have entered the supply chain of players of Transsion, TCL, Philips, Lenovo and other brands. Thanks to the increase in the penetration rate of terminal products in the TWS headphone market, the company has achieved good results since its establishment, and its operating revenue and net profit have shown an increasing trend in the past five years. In 2022, operating revenue and net profit remained basically stable despite year-on-year declines of 3.9% and 38.57%. The business performance is inseparable from its precise capture of the timing of the outbreak of TWS Bluetooth headset, and continued to expand the application of the decision.It is reported that in 2022, the top ten TWS Bluetooth main control chip manufacturers will occupy more than 95% of the TWS chip market share. Among them, Bluetrum is with 20% market share that ranked second.
Bluetrum also continued to increase its R&D investment in 2022, with a total R&D expenditure of about 110 million yuan, and the proportion of total R&D investment in operating revenue increased by 3.35 percentage points year-on-year. Through continuous increase of R&D investment, continuous promotion of technology upgrading, continuous optimization of product performance, in-depth research in the field of wireless audio chip to improve the competitiveness of the company's products.
